case study

A&T Firms has been working on the construction of a multi-purpose site in downtown Toronto. The proposed site includes a boutique hotel, office space, condos, and retail shops. However, financial and legal problems have negatively influenced the construction schedule. Although 70 percent complete, the construction company that A&T Firms hired has filed for bankruptcy. A&T has hired a new construction company that promises to complete the project in 18 months.

A&T Firms needs to update the community on the projects status. This includes damage control, because A&T wants to be a good neighbor to other businesses and residents near the construction site.

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question

write a letter to the public, who are concerned about the negative influence of your construction delays and rather hostile, too, about the fact that construction will take much longer than originally scheduled.Update community about the status of the project" as the case study says. This means that you must tell the truth about the construction delays. HOW you express this bad news and what details you include are the challenge. Assure the public about the benefits of your project by using the you-view and positive words. Also, consider what type of information you reveal about another firm.