Case Study : Colgate Palmolive Harvard 

It is important to not only consider the profits of Precision but also the impact of its introduction as a "mainstream" or "niche" product on the profit of other products in C&P's product line, which we have done partly. 

 

At this point we can discuss how Colgate Palmolive should proceed and why?

You should think of the quantifying the cannibalization effect on overall profits of the entire line of products among other things to justify your position.

Answer rating: 100% (QA)

Determining the Positioning of Precision Toothbrush Colgate Palmolive faces a critical decision regarding the positioning of its new technological toothbrush Precision The company must determine wheth... View the full answer