case study

company's human resources are already lean. and it is cost-effective on other cost components. For how long can Emirates hold on to its cost-cutting strategy without paying attention to competitors? Questions {4 items a 5 points}: 1. How has Emirates been able to build a strong brand in the competitive airline industry worldwide? 2. What are some of the apparent weaknesses of the company's strategic direction? How can the airline address them? 3. With the decline of fuel prices globally. airline companies continue to reap the benets. What impact will this have on Emirates business strategy in the future? 4. How can the airlines industry further improve its services during a pandemic on which there are restrictions worldwide