Case study: Equipe Alegre (EA) plans for South Asia [40 points]

Background

You are currently working as an intern for a subsidiary in Macau of EA, a company based in Lisbon, Portugal. Since 2000, EA in Macau has been organizing reasonably priced outdoor and dining events for corporate team building activities in Macau, and Hong Kong. The team in Macau consists of five Portuguese with international experience and yourself. EA is planning to alliance with a similar local team building company in one country in South Asias emerging market to explore and develop mutual business opportunities. Your manager in Macau, Mr. Michael Cano, is fluent in English; and he has requested you to prepare two reports in English. [NOTE: This is during the Pre (Before) Covid-19 period].

You are required to:

Prepare two formal reports: (1) your first report dated March 15, 2018 is for Mr. Michael Cano. The first report should be based on the information provided in the table below. Your first report must specify which one of the three countries would you recommend EA to do business and why did you chose that country [30 points]; and (2) your second report dated March 30, 2018 is for Mr. Michael Cano. The second report must include five other additional information that you will want to collect to make your second report more meaningful and complete for Mr. Cano to make a better informed decision. Give one reason for each of the five additional information you are suggesting for the second report [10 points].

[IMPORTANT NOTE: Assume that Mr. Michael Cano does not know about Hofstedes Dimensions of Culture]

You have collected the following information from your initial research of the three countries:

10 Population (in Mflions, 2017) GDP Per Capita (Current, US$) 31 104 21 23,116 9,768 2,904 3,842 Public Holidays (in days; 2017) 17 15 18 25 Coastline (In Kilometers) 1,793 4,675 36,289 1,340 Distance from Macau (In Kilometers) Not given 2,355 1,353 3,847 Profile of Main Religions: Islam (1) 61.3% 1L 5% 9.7% 1 81% RC 9.2% RC 83% RC 7.4% RCI Roman Catholic (RC) 19.8% B 70.2% B Buddhist (B) 6.3% H 12.6% H Hinduism (H) Hofstede's Culture Index: Portugal Malaysia Philippines Sri Lanka Power Distance 63 100 94 80 Uncertainty Avoidance 99 36 44 45 Masculinity 31 50 64 10 Note: Data from various official sources such as the United Nations Database and Hofstede Insights