Case study for Questions $1$

In $2017,$ Tan and Lim set up a social media platform: DinoTech. There are various competitors such as IG$,$ TT and FB that offer overlapping functionalities. These companies have captured a large market share and have millions of users.

Beyond the need to hold the necessary technical skills to build a social media platform, running a platform requires a vast amount of money and a part of it goes into operating costs $($e$.$g$.,$ multiple servers purchase and ongoing maintenance$).$ However, Tan and Lim are confident that their company can compete with other social media companies. The investors of Tan and Lim have poured in significant financial resources into DinoTech. Moreover, DinoTech management believe that the technologies $($e$.$g$.$ artificial intelligence$)$ that they have embedded or will embed in the social media platform will offer users a unique experience $($as compared with other social media platforms$)$ and help businesses to push up their revenues.

By $2022,$ DinoTech has drawn millions of users and has entered the social media platform market successfully. Over a span of about five years, DinoTech also has thousands of employees worldwide. Given the ongoing intense competition in this market, DinoTech management is continually keeping a lookout for new technologies in the market and will leverage on them to continually draw new users and maintain its large user base. Moreover, it plans to imitate TT by bypassing e$-$retail giants $($e$.$g$.$ Amorezon$)$ through allowing other businesses to sell their products directly from its platform.

Question $1$

$1($a$)$ Propose information resources that DinoTech could employ by providing an example of the following:

$$ IT assets $($IT Infrastructure and Information Repository$)$ and

$$ IT capabilities $($IT Management Skills$)$

$(13$ marks$)$

$1($b$)$ Examine the strategic use of information resources by describing two appropriate risks when DinoTech employs information resources as means to gain a competitive advantage.

$(12$ marks$)$