Case Study$-$Funny, Trendy, and Relatable Content Will Prevail in $2024$

Clearly define the Target Market with

Demographics $($quantitative data$/$stats$)$

Apply some Psychographics $$ or

behavioral$/$lifestyle$$to the Target Market

$($qualitative$,$ subjective observations$)$

Discuss the Marketing Mix or $4$ Ps $48$

Include all four components of the promotional

mix when discussing the Marketing Mix or $4$ Ps

$($Adv$.,$ PR$,$ Personal Selling, and various

Promotions$)$

Perform a PESTLE analysis $($your creative

ideas$$not cut$-$and$-$paste from source$)$

Please provide a minimum of three creative

advertising and$/$or promotional

recommendations $($your creative ideas!$)$

Provide data and examples from listed source to

support each recommendation with

data$/$statistics