Case Study: John owns a small restaurant that specializes in serving healthy food. He is considering expanding his business by opening a new location in a nearby town. However, he is unsure about the feasibility and profitability of this decision. Your task is to conduct several analyses to help John make an informed decision about expanding his business.

Multicriteria Decision Analysis

Conduct a multicriteria decision analysis to compare and evaluate the different options available to John for expanding his restaurant business.

Guidelines:

• Identify the decision criteria, such as financial performance, customer satisfaction, and employee satisfaction.
• Assign weights to each criterion to reflect its relative importance.
• Evaluate each option against each criterion and assign a score to each option.
• Calculate the overall score for each option.