Case study

Mahmoud is a manager in a car manufacturing company, he is faced by a business problem; as he has poor staff commitment and this, in turn, has a negative effect on the companys profit. Mahmood will need to deliver a report and a presentation demonstrating his approach to solving this problem to the Company Executive Manager. Mahmoud has decided to do some research to solve this problem.

1. As a student in the course BA 307 (Scientific Research methods), Identify first your understanding of what is the meaning of Research methods, and why do you think Mahmood needs to do research? (4 marks)
2. Translate for Mahmoud his business problem into a problem statement ( 5 marks)
3. Mahmood is between hiring an external researcher or using internal researchers. Identify the other terms (names) for these two types of researchers (1 marks)
4. Compare the positive and the negative aspects of the internal and external researchers (5 marks)
5. Develop a research process that Mahmoud needs to take in order to solve his problem. And ensure to explain each station of the research process from the initial stage in understanding the research problem to the presentation of his finding to his manager. (15 marks).

Subject: Methods of Scientific Research