Question: Case study: MINI: Focus on the essentials maximize the experience (Appendix 1: Company Cases 7, pages 537-539) Read the case study titled, MINI: Focus

Case study: MINI: Focus on the essentials – maximize the experience (Appendix 1: Company Cases 7, pages 537-539)

Read the case study titled, MINI: Focus on the essentials – maximize the experience.

Then, answer the four questions at the end of the case.

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