Question: PART 1 1. What are general typographic design concerns? 2. What are five things from the chapter to keep in mind if you want

PART 1

1. What are general typographic design concerns?

2. What are five things from the chapter to keep in mind if you want to increase the chance of a campaign resonating with an audience?

3. Give an example of an advertising campaign you believe follows the 5 things well. Explain why

PART 2

1. What is a brand story and a brand promise? Why is it important in advertising?

2. Give an example of a brand story and promise that stands out to you

3. Why is a "theme" important in advertising?

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PART 1 General Typographic Design Concerns Legibility Ensuring that the text is easy to read and understand Hierarchy Establishing a clear visual hierarchy to guide the readers eye through the content ... View full answer

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