Case study: NIVEA CO$-$CREATED A BEST$-$SELLING DEODORANT WITH CUSTOMERS

Nivea used netnographymining online customer reviews and commentsto gain insights about how customers used their products. They realised that customers had two major gripes when using their deodorant,Yellow stains on white clothes And white deodorant stains on black clothing. Before diving into product development, Nivea contacted customers online and asked for their feedback about which new product characteristics would be most important to them. This co$-$creation work led to customers providing additional ideas, which were also incorporated into the product development. The Nivea R&D team then partnered with specialist chemicals company Evonik, and experts at the textile research centre Hohenstein institute, to develop a new patented technology that protected dark fabric and minimised staining on white clothes. Niveas Invisible Black and White deodorant became the companys best$-$selling deodorant in its $130-$year history.

Step $1$: Conduct thorough research on the selected case study Of Nivea co above focusing on the company's innovation initiatives, objectives, and outcomes. Familiarize yourself with the context and background of the company's open innovation projects.

Step $2$:Draft a professional critique of the chosen case study Above addressing the following key points:

a$.$ Summarize the open innovations undertaken by your company, highlighting their objectives, scope, and outcomes.

b$.$ Compare and contrast the major drivers and techniques employed in each innovation project, identifying commonalities and differences.

C$.$ Evaluate the evidence of successful innovation sourcing, considering factors such as impact, scalability, and alignment with organizational goals.

d$.$ Suggest future open innovation strategies based on the lessons learned from the critique, emphasizing opportunities for improvement and innovation refinement.