Question: Case Study on Gillette (page441) Marketing Strategy Cases Notes The following questions typically apply to your case: What is (are) the main issue(s) facing the

Case Study on Gillette (page441)

Marketing Strategy Cases Notes

The following questions typically apply to your case:

  1. What is (are) the main issue(s) facing the organization?
  2. What are the options available to the organization?
  3. What can we learn from the case as it relates to Marketing Strategy in general? What are the key takeaways of the case?
  4. Provide an update to the case based on recent media coverage, so whats happened since the case was written?
  5. What are your recommendations (3-5 in increase-decrease format)? Provide justifications for your choices. Be sure to consider and include updates since the case was written.

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