Case Study (Only need Question 1 & 3 done but at least a page for each.) I already did 2 so don't worry about it.

1. Assess Exo's brand equity (e.g., consumer awareness, quality, loyalty and unique brand associations). Compare and contrast Exo's brand equity with that of Aspirer's Aketta brand.

2. As Aspirer's chief executive officer, how would you position the newly acquired Exo Brand? Which consumer segments are most attractive? Consider the competition in formulating your response.

3. Based on Exo's positioning, what is the appropriate marketing mix (e.g., product, price distribution and promotion)?