Case Study: Opera Philadelphia: Segmentation Strategies for Changing Markets Case link: https://www.studocu.com/en-au/document/macquarie-university/marketing-strategy/opera-philadelphia/27561472 case analysis: address the

Fantastic news! We've Found the answer you've been seeking!

Question:

Case Study: Opera Philadelphia: Segmentation Strategies for Changing Markets

Case link: https://www.studocu.com/en-au/document/macquarie-university/marketing-strategy/opera-philadelphia/27561472

case analysis: address the following set of questions in your analysis:

What marketing strategies and tactics have been used in the opera industry?
Based on research conducted in 2014, how should Opera Philadelphia profile each of its market segments against "opera engagement" and "festival interest"?
How should Opera Philadelphia position itself to each target segment, and what tactics might be considered?
What product strategy should Opera Philadelphia choose as its best season model to implement?