Case Study: Opera Philadelphia: Segmentation Strategies for Changing Markets

Write a case analysis on the attached case based on what you learned in this course. While using the case format, address the following set of questions in your analysis:

$1-$What marketing strategies and tactics have been used in the opera industry?

$2-$ Based on research conducted in $2014,$ how should Opera Philadelphia profile each of its market segments against $$opera engagement$$ and $$festival interest$?$

$3-$ How should Opera Philadelphia position itself to each target segment, and what tactics might be considered?

$4-$ What product strategy should Opera Philadelphia choose as its best season model to implement?