Question: - Case study: Peter has been hired as a personal selling manager in BETA Trade Co. that is working in Toronto GTA area. For the

- Case study: Peter has been hired as a personal selling manager in BETA Trade Co. that is working in Toronto GTA area. For the first week of being on his job, he detected a failure in the targeted sales tasks that was noticed through the feedback of his manager) that their sales are not moving forward. And that personal sellers are not doing their work efficiently. He discovered that the there was dismissing points of focus that was ignored by salespersons during the presentation process He started to apply the effective presentation procedures and techniques along with the main principles of presentation stage in personal selling: 1) How will be his presentation phase ? 2) What are the points of focus that he will consider ? 3) How will he achieve effective presentation phase

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