CASE STUDY Please read this Case Study in advance. You may print and bring a copy to the final eum day Dress up UAE Ben Sherman is gouilly recognized festyle brand. It has grown from quality shirt business starting in Brighton in 1963, to products are now sold in 5 countries around the world. It has expanded into the USA, Europe and Australia within the cases are young and at the front of yle. Throughout the year Mich protile customers include musicians, models actors and hands, such as But, Oasis and the Kamer Chies. The growth of the brand can be traced through changes in mal taste and this is a key part of the Sherman's marketing strategy The brand targets youth segments with trendy lifestyle. Their customer music and fashion and are willing to spend money on top brands that deliver quality and image the company founder en Sherman said in 1915. Looking good timpurtant everything The UAE market sem to be attractive with rapid economic development and dumping lifestyles in the younger generation. Therefore, Ben Sherman plans to expand into the UAE by opening a few stores in the different Mall in Dubai next year. However, der the pandemic and a very competitive fashion market this em to be a challenge. There are many international brands like Gun Calvin Klein, Replay Died Mine Stylicka Ben Sherman alto e both product-oriented and marketed strategies. The company produces a wide product ranpe that appeal to all of its tarpture The pindades camalothes, formal wear denim, footwear and such as undergarmets, watches bugs, belts and fragrances Ben Sherman es traditional distribution channel intly, itplans to open in Dubai and then in Abu Dl. Secondly, they also want to open at dette Ake Dubai Malland City Centre Branches in the rest of the Emirates in the UAE Ben Sherman works indose putership with department stores, creating shop hop - a unique opt where the customer feels that they are in Sherman or Each ole worldwide display a specially designed Gabon Gallerina dedicated window space decorated with and inspired by the len Sherman product, brand and make Indumen Githe world's leading guitar specialist who created for in Sherman at 20 colectable limited edition guitar Yach unique guitar was the old time A money for charity Ben Sherman awes the website www.ber.com for online shopping available only in the UK Apart from print advertising in magazines, Ben Sherman mapan show to Launch it collections to the The company who we direct mail to promote potential customers, for example Catalogue, newsletters and make the Sherman ich poliesters and music. The company has spend live pes to support new British music in collaborate with an atas and channel MTV. Sales promotion such as discounts pece-ofcoupon competitie also planned for special events Ben Sherman also wants to se donnement by aking celebrities to wait for at high profile events. These two populares en Sherman who will featured in their As a brand that appeals to the youth market its responsiveness to changing tantes in fashion and use theghout the last fifty years has resulted in a mi hentage of quality, personality and style. This has made Ben Sherman a great British which reflects the British culture as the company does business around the world End of Use the three layers of the product concept for the following: Identify the core product, as well as the close to of Ben Sherman. Make sure you add a brief description for each element, Marks 1 for each descriptionements Please refer to the Case Study provided earlier for your printout and bringing to exam For the toolbar.press ALT=F10 (PC) or ALTEN.F10 (Mac) Igs Paragraph Arial 14px 33 xx, & T The + 2 E8 ) A T. 13 Q 1992 B