CASE STUDY Please read this Case Study in advance. You may print and bring a copy to the final eumday Dress wp UAE Ben Sherman is a globally recognized style brand. It has grown from quality shirt business starting in Brighton in 19), les products are now sold in 35 countries around the world. It has expanded into the USA, Europe and Australia with in the cases are young and at the front of style. Throughout the years ich protile comes include musicians, models actors and handscha But, Oasis and the Kamer Chit The growth of the brand can be traced through changes in mal taste and this is a key part of the Sherman's marketing strategy The brand targets youth gents with dy lidstyles. Their customer cand fathion and are willing to spend money on top brands that deliver quality and images the company founder the Sherman said in 193 Looking predmportant everything The UAE market sem to be attractive with rapid economic development and dumping lifestyle in the younger generation. Therefore, Ben Sherman plans to expand into the UAE by opening a few stores in the different Mall in Dubai next year weet, dar to the pandemic and a very competitive fashion market them to be adhali There are many intentional brands like G. Calvin Klein, Replay Did Stylickr Ben Sherman aim to both product-oriented and marketed strategier The company produces a wide product range that appears to all of its targeture The range include canal other formal wear denim, footwear and such as undergarmets, watches bugs, belts and fragrance Ben Shermanses traditional distribution channels. Firstly, itplans to open brown in Dubai and then in Abu Dhab Secondly they also want to open at department Nike Dubai Mall and City Centre Branches in the rest of the Emirates in UAE Ben Sherman works in close putership with department stores, cheating shop hop - a unique concept where the customer feels that they are al Sherman Bach ore worldwide duplay a specially designed abun Culina dedicated window space decorated with and inspired by the Ben Sherman product, brand and mask Indore the world's leading guitar specialist who created for en Sherman at of 20 collectable limited edition guitar Yach unique guitar was the old at online se money for charity Ben Sherman was the wide www.beer.com for online shopping available only in the UK Apart from print advertising in magazine, Ben Sherman mapan shows to Launch its collections to the The company who we direct mail promote potential customers for cumple Catalogue, newsletters and make the Sherman ih proiects and market. The company has spread live pies to support now Betish music in collaborate with one and channel MTV. Sales promotions such as discounts, price of coupon competitie also planned for special events Ben Sherman also wants to se donnement banking celebrities to wear in a high profile events. These two populares en Sherman she will featured in their As a brand that appeals to the youth market is responsiveness to changing tantes in fashion and music throughout the last fifty years has resulted in a unique heritage of quality, personality and style. This has made Ben Sherman a great time which elects the British culture as the company does business around the world End of How can Ben Sherman further enhance its marketing communication for the UAE market? Explain and make sugestions in at least 5 sentences Sport Please refer to the Case Study provided earlier for your printout and bringing to esam For the toolbar, press ALT F10 (PC) or ALT FN+F10 (Mac). BIUS Paragraph Arial 14px A T. X