Case Study Questions - Mary Kay (Mary Kay Cosmetics: Sales Force Incentives - Harvard Business School) Please
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Case Study Questions - Mary Kay (Mary Kay Cosmetics: Sales Force Incentives - Harvard Business School)
Please provide detail to the below questions from the Case Study.
1. Was MK A successful company?
2. What was MK's value add to: a) Sales Consultants? b) Consumers?
3. Recommend a set of changes to the VIP car program that will improve overall sales force effectiveness at Mary Kay. Consider the motivational risks and cost effectiveness of your proposals as well as how they could be implemented. Be as specific as possible.
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