Case Study Questions: Part 1 - Research and Analyze: Look through everything you can find about Moonshine Miracle (social media, website, etc.) to find their current brand image. Current Brand Image Analysis Consistency of Image How consistently and dearly is Moonshine Mirade communicating their brand / brand image? Explain any inconsistencies with specific examples Current Image (BRAND MAP) What brand words (associations/ descriptors) are currently being used in the band's communication with the public. List the words being used WORD CLOUD Take the brand association words from above and create a Word Cloud, Use different font colours and sizes to differentiate brand elements and their importance. The bigger the word/brighter the colour, the more you feel it should represent the brand. Part 2 - Developing a Consistent Strategy: Moonshine Mirade said they would like to be known as a folk band that has soul, passion, fun concerts, and storytellers that tell hope through stories. What can they do to develop that consistent brand image List specific ideas and examples in your reasoning. (An example has been been listed to get you started. NOTE: you can list more than one strategy per touchpoint or list a touchpoint more than once. Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand-before, during, or after they purchase something from you. Strategy Development Touchpoint or Brand Words Tangibles to Reinforce Strategy to Implement xample: Example: Example: the band could tell the background behind a few of Concert Storyteller their songs at their concerts. It would help listeners connect with them and show that their songs have meaning. Concert Website instagram Facebook Band photos Concert Swag Album Covers Other Social Media Case Study Questions: Part 1 - Research and Analyze: Look through everything you can find about Moonshine Miracle (social media, website, etc.) to find their current brand image. Current Brand Image Analysis Consistency of Image How consistently and dearly is Moonshine Mirade communicating their brand / brand image? Explain any inconsistencies with specific examples Current Image (BRAND MAP) What brand words (associations/ descriptors) are currently being used in the band's communication with the public. List the words being used WORD CLOUD Take the brand association words from above and create a Word Cloud, Use different font colours and sizes to differentiate brand elements and their importance. The bigger the word/brighter the colour, the more you feel it should represent the brand. Part 2 - Developing a Consistent Strategy: Moonshine Mirade said they would like to be known as a folk band that has soul, passion, fun concerts, and storytellers that tell hope through stories. What can they do to develop that consistent brand image List specific ideas and examples in your reasoning. (An example has been been listed to get you started. NOTE: you can list more than one strategy per touchpoint or list a touchpoint more than once. Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brand-before, during, or after they purchase something from you. Strategy Development Touchpoint or Brand Words Tangibles to Reinforce Strategy to Implement xample: Example: Example: the band could tell the background behind a few of Concert Storyteller their songs at their concerts. It would help listeners connect with them and show that their songs have meaning. Concert Website instagram Facebook Band photos Concert Swag Album Covers Other Social Media