Case Study Scenario:

Imagine a mid$-$sized manufacturing company, "EcoFab Innovations," which specializes in eco$-$friendly packaging solutions.

Recently, EcoFab has identified a significant opportunity to expand its product line into biodegradable consumer products

due to increasing market demand for sustainable goods. However, the company faces challenges in understanding market

feasibility, aligning new product development with strategic business goals, and effectively communicating project

requirements across departments. As part of the business analysis team, you are tasked with conducting a comprehensive

analysis to guide the decision$-$making process for this expansion.

Question $1(15$ Marks$)$

$1\mathrm{.}1$ Based on the scenario, execute a preliminary feasibility study for EcoFab Innovations' proposed

expansion into biodegradable consumer products, highlighting any two key components you would

include in your study, such as market viability, technical feasibility, financial modelling, and legal

considerations.

$(5$ marks$)$

$1\mathrm{.}2$ Demonstrate how you would implement strategic alignment for EcoFab Innovations' new product

development with the company's overarching business strategy. Focus on a single method or tool you

would use to ensure alignment and detail the role of business analysis in this method.

$(5$ marks$)$

$1\mathrm{.}3$ Interpret the potential communication challenges EcoFab Innovations might face during the crossdepartmental dissemination of project requirements.

$(2$ marks$)$

$1\mathrm{.}4$ Propose a singular strategy to solve one major communication challenge, underlining the

significance of interpersonal and communication skills in your approach.

$(3$ marks$)$

Question $2(10$ Marks$)$

$2\mathrm{.}1$ Select one business analysis tool that can be used in the planning phase of EcoFab Innovations',

and demonstrate how this tool will contribute to a comprehensive understanding of the project's

requirements and success factors, using examples to illustrate your point.

$(5$ marks$)$

$2\mathrm{.}2$ Demonstrate how you would engage key stakeholders in the decision$-$making process for the new

product line expansion.

$(2$ marks$)$

$2\mathrm{.}3$ What techniques would you use to ensure stakeholder needs are adequately identified and

addressed?

$(3$ marks$)$

Question $3(5$ Marks$)$

Conduct an analysis of the competitive landscape for biodegradable consumer products. Use this

analysis to identify potential opportunities and threats for EcoFab Innovations and how they could

leverage their strengths or address weaknesses in this new market segment