Question: Case Study Search Engine Optimization: Website Overhaul Increases Revenue Tracked to Organic Traffic 25% https://www.marketingsherpa.com/article/case-study/seo-organic-traffic-increases-revenue Discussion Questions 1. Why Alfa Aesar hired third-party vendor to

Case Study Search Engine Optimization: Website

Case Study Search Engine Optimization: Website Overhaul Increases Revenue Tracked to Organic Traffic 25% https://www.marketingsherpa.com/article/case-study/seo-organic-traffic-increases-revenue Discussion Questions 1. Why Alfa Aesar hired third-party vendor to help with its SEO marketing? 2. Before the revamped version of the site, visitors could not scan Alfa Aesar's total product listings. Why such new approach of information searching is important? 3. What makes Alfa Aesar's website reported as spam and what impact it has in organic search? Critical Thinking Questions 4. Why keyword-rich searches are enhanced in Step #3? 5. Are the SEO efforts by Alfa Aesar pay-off? How it was being measured for this? Case Study Search Engine Optimization: Website Overhaul Increases Revenue Tracked to Organic Traffic 25% https://www.marketingsherpa.com/article/case-study/seo-organic-traffic-increases-revenue Discussion Questions 1. Why Alfa Aesar hired third-party vendor to help with its SEO marketing? 2. Before the revamped version of the site, visitors could not scan Alfa Aesar's total product listings. Why such new approach of information searching is important? 3. What makes Alfa Aesar's website reported as spam and what impact it has in organic search? Critical Thinking Questions 4. Why keyword-rich searches are enhanced in Step #3? 5. Are the SEO efforts by Alfa Aesar pay-off? How it was being measured for this

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