Case Study: ShopGo.me

Case information:

It is a platform to facilitate e-commerce on the Internet. Shop Go supports merchants of all categories to establish and manage electronic stores with and provides solutions between the store and fast connection companies and payment solutions. The company was launched in 2012 in Oman by Muhannad Al-Ghashim, with foundational funding from 500 startups. The company started its work by signing partnerships with Aramex, Google, Paypal, Wamda Capital and Zain. ShopGo was able to achieve in its infancy a growth rate of 200% and quickly developed its solutions in cooperation with Aramex by launching the Aramex Suite system, which makes shipping and payment operations easier. In 2016, Shop Jo faced its biggest challenges with the founder Muhannad Al-Ghasheem leaving the company, but after Labnah Taaima took over the executive presidency, the company was able to restore success and re-inject investments. In 2017, it received financing from Badia Silicon, bringing the total funding to $ 4 million from several investors ShopGo has so far targeted its services to the Middle East and North Africa and has helped more than 1,000 businesses build their online stores

Please follow these guidelines to help you prepare and understand the case study:

Introduction

Identify the key problems and issues in the case study.

Formulate and include a thesis statement, summarizing the outcome of your analysis in 12 sentences.

Background

Set the scene: background information, relevant facts, and the most important issues.

Demonstrate that you have researched the problems in this case study.

Alternatives

Outline possible alternatives (not necessarily all of them)

Explain why alternatives were rejected

Constraints/reasons

Why are alternatives not possible at this time?

Proposed Solution

Provide one specific and realistic solution

Explain why this solution was chosen

Support this solution with solid evidence

Concepts from class (text readings, discussions, lectures)

Outside research

Personal experience (anecdotes)

Recommendations

Determine and discuss specific strategies for accomplishing the proposed solution.

If applicable, recommend further action to resolve some of the issues

What should be done and who should do it?