Case Study: ShopGo.me

read the case information then answer to questions below

Case information:

Shopgo is a platform that offers electronic stores to anyone who has opened a store in Arab countries. Pegged with both shipping and payment methods. It is easy for you to be ah in Arabic in full specialized help you. Bekhlik aspires to launch an iMessage magazine with minimal time and minimal costs. Believe it. A platform to facilitate online e-commerce. Shopjood supports merchants of all categories with solutions to create and manage electronic stores with technical support. It provides store-to-store connectivity, Fast shipping and payment solutions. The company was launched in 2012 from Oman by Mohannad al khoshim with furnishing funding from five hundred startaf. The company started its business by signing partnerships with Aramac, Google, PayPal, Womba capital and who. To achieve an initial growth rate of two hundred percent. Soon developed its solutions in collaboration with Aram you through the firing system Aramex Sweden. Which makes shipping and payment processes easier and more automated. In 2006 shopgo faced its biggest challenge. With the departure of founder Muhannad al-ghashim of the company. After taking over as CEO, the company was able to successfully restructure and reinvest investments. In 2017, it received funding from Silicon Padia. Bringing the total funding to four million two hundred fifty thousand dollars from several investors. Shopgo has so far targeted the Middle East and North Africa. It helped more than a thousand businesses build their own e-shops. Contact Basant Fen and uh founded by a guy named well-groomed oh and remember uh give him strong in the idea and think uh new and and and I joined the company after six years was host to receive all, or the, um, mm and then it was Will I became a director of the company. The investors of the company asked me that he joined the company or the owner of the company. Of course, during this period, my colleague and partner, Noura, was one of the first employees of the company. And with the period of change had to leave for a while. The first person I asked to come back with us, or I seemed to have it with me, was Noura. After I came back on the shampoo and began my partnership with the Lebanon police uh Eden landed we landed our department it's how the Fat be of Wushu targets your section insatiable? Of course, from what I received, the company's situation was difficult. She had financial problems and other things. I had it. Full focus first ah first period he return ah my son rent her and her sons. We changed the strategy and were focused on opening the Saudi brand and strengthening the Saudi brand. From the first time we got ah with the business plan. Uh, we're stopping. We came back to tell what was about us. Uh we try to strengthen our relations with them after the year that the cattle were slowly and along our Balch we do to appreciate the new answer Uh. Ah and along finance opened us doors because Finance is Mo but financial Finance which of course means money helps you to grow certain things but the most important of it was netwich that opened up to you. Every investor has or every Support Fund has second services that give you from UH interviews of certain people we need to touch uh deal with them or uh Open together with them. Uh we get too high we don't invest faces but vice versa we are this is our follow-up and we help them more bechter than we give them tips nbnqlmm many bnqlmm work with them on and on benqlmm almost a week or if not weekly monthly according to which the company is in need but a lot begwa about us and think together and help them and know them on the people who are As for the financing that the company took. The first investment we took from ten thousand dollars. The company jumps, opens and helps you within a period of six months. Supplementary investment. entered with us uh mm uh two people. And at a value of about a thousand people love the company. bi 2014 , two thousand and four thousand entered with us a flash of in the amount of over two hundred and fifty thousand. During the two thousand and four thousand and five thousand entered with us fund is the first non-Arab investor who was American. We had companies or investment funds come in with us. All of them were Balvin and five were AA celten Badia. A flash of the year of the two thousand and five thousand lives. One million dollars a year, one million and nine hundred thousand dollars. And then we came back invested in the period that followed a company or a period we invested uh three hundred and fifty thousand dollars ah with Ah with their violin they came back landed three hundred and fifty thousand dollars. I'd love to introduce you to the right team and office. Benplash is not to Hon all bright ideas by looking forward with us Hon. And if they show themselves then. We erase, write and share all ideas. We move to the second room, which I love to call because every boundary normally imposed remains standing in it. do what they do, they're quick to scrub the eggs they're running through the day. And Tani day bacon in on them. Or the lab fluctuates according to if in US or. Would you love to ask about penplash with Team that is usually sitting and standing. DA with Bazin phones. during the morning hours they have Rhett on all their faces. I am Noura and Nader Ah we move from team to team or development team. Uh mm with us prostrate and fulfilled. And usually in us a lot Team sold the second stores because in a lie you need people but we move after them to the team or technical support I Nada Heba Farah Heba and Ghaith and this team that focuses on the orders Clint sure helps Cline at the beginning after what stage informs his online store and This is his right team and this is his right office. We're the first thing. How do we get the client? We are working through social media online event Bigi customer about us bacon we are targeting it hidol customers who be Uncle be sold through ah social media and have shops. And two lovers took the business, Sally baalab is a partner manager at the first decoration company. The first company for decoration or designs house products, household tools and accessories of an Arabic and Islamic character but with a modern flavor. Can host after what I heard about the grille by Aramex. A. Google clamped and opened on it. Woodgray told me that Watts Fayette followed her. And he's estimated to be worth free Troll one and one. Digger. It is we try sweet halvari troll Bas degri for what I did Ah limit of rights to communicate with me and balsht means Zi Kano hatni balbsnes before what Anu Asui any with him first Ashi client first what Bigi first lalo bacon is behki with him know ish Alli about us Alli about us Shaw he After the heck ah ah after what he shares and becomes with the tincture of peplesh filled it with Ah blackboard two blackboards do I become a help how I prepare this store and launch it as an applesh I sell online after what informs his help how AA answers more sales? How to work how to have the main tasks divided into two sections as many as we try to pollinate about them. The first section means we help, we help give them enough information about how they can launch the store. They had me experience with the system, meaning we were in it or they didn't have experience. The information Hai is received more Eich by many calls about Skype or IPA that we do not have on Hala website after what they look at the store benrouh the second section which is or the stage of development of the store. We give them to be sure that they are followed by that they take the number of requests was small or large. And how much do we work like Hai. So we followed the Clines, which we made sure the team with him took between the next two and sixty days. The forty-five days they be called Ah to view the online store. After your online store updates, follow up with your growth team. Who is sure you plesht working for him online marketing. To evaluate the collection or sales on your store and then Beavis your home how to Dhaka intoxicate her how all shipping hallamore Hey, you're ready. Ways thrill of swimming Ahna through an Line and online wafline is Instagram and be even means detailed by region means in Saudi Arabia know it Twitter is known more than Facebook vahna certified Twitter in Jordan and is the whole Arab region. The importance of e-marketing is sure that we are six years from the beginning of the network, almost total targeting and marketing campaigns based on social media sites and search engines. In the rule of an area in which we are engaged, which is online or in general. We begin to target people interested in meeting them online, we will meet them on social networking sites. Almost ninety percent of our targeting will be online via . Business model followed shampoo uh very clear uh we work masarina by subscription anyone uncle bib opens an electronic stream Ah pay advance subscription for a year or for six months. The subscription will be renewed automatic les from the year of the Khanate. hey, first crack. The second notch we are Badoo bbnmasarina work by payment and shipping methods. Ah but what we take from the customer bnakhad Badal the whole percentage be taken by the payment company with a certain part return to Lisbon. Of course we're past year UH and uh become in of $ four. four billion. Ah and this amount is what we share with the payment methods that we share with us. the difficulties that the company has faced are many. Especially after the restructuring period restructuring by Alvin and stash. I was scared in the days when I was going back to hearing people, and I was so tired. Uh he was in tired of his violin hand appointment. It means two people to Tralee, it means the same day, two hours after they saw another body, we left. In any case, Biggie's uncle had a huge impact on us. Fear of the impact of a world of investors means that they have not sold us. I mean, they have an existing company, and all of a sudden, we were personally among the employees who were in the company, stopping the company on the side and walking it.. It was a difficult stage for everyone and especially. There's nothing we've been through. The idea was new to the whole Arab region. So much of our job was to lead how people stay about e-commerce. We convince people that you can buy using your online following. And what to fear. This means every new Hai region has had this theme. It was part of the challenges we have faced. From what we pleshna to Elvin watnash almost we thought 2013 tlatin for five and tlatin online store. Has increased from year to year. Last 2016. The number of new stores that joined us was about teltema e-shop. and the last two thousand and seven Tash for the beginning of the two thousand and tamintash we got ah thousand e-shop we cut Ah phase thousand electronic streams. And a Saudi violin we grew from tlatin palmiya. We got 50 percent of our customers from a Saudi market. One of the most important successes is that we came in fifth place among the top ten Arab countries by or from the rankings of Ford magazine. entrepreneurship environment in Jordan and the Arab countries am Baizid in which the experiences of the art of the channel. But of course it's not in a lot of development., I need to be in more investments. Because startups are known to spend a lot of money. It needs to be in assistance from other sides. How do doors open for them? How do they appreciate on a level between countries in general. challenges that you value security with ideas and that you are not afraid that you serve a step. Because it's not easy. You seem to have the consistency that you can do the heck of a thing. Instead, I am shaifa, a God who means a great future, but with patience.

Please follow these guidelines to help you prepare and understand the case study:

Introduction

1- Identify the key problems and issues in the case study.

2- Formulate and include a thesis statement, summarizing the outcome of your analysis in 12 sentences.

Background

1- Set the scene: background information, relevant facts, and the most important issues.

2- Demonstrate that you have researched the problems in this case study.

Alternatives

1- Outline possible alternatives (not necessarily all of them)

2- Explain why alternatives were rejected

3- Constraints/reasons

4- Why are alternatives not possible at this time?

Proposed Solution

1- Provide one specific and realistic solution

2- Explain why this solution was chosen

3- Support this solution with solid evidence

4- Concepts from class (text readings, discussions, lectures)

5- Outside research

6- Personal experience (anecdotes)

Recommendations

1- Determine and discuss specific strategies for accomplishing the proposed solution.

2-If applicable, recommend further action to resolve some of the issues

What should be done and who should do it?