Question: Case Study Title: Enhancing Customer Satisfaction at PEPP Retail Corporation PEPP Retail Corporation is a prominent retailer with various locations for its retail outlets. In

Case Study Title: Enhancing Customer Satisfaction at PEPP Retail Corporation

PEPP Retail Corporation is a prominent retailer with various locations for its retail outlets. In order to improve its services and offerings, the company must make data

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driven decisions in order to overcome obstacles in boosting customer satisfaction. You work as a statistician at PEPP Retail Corporation, where your job is to analyse customer data to find key areas that need to be improved and develop strategies for improving customer satisfaction.

Propose data collection methods, such as surveys or observation techniques, that PEPP Retail Corporation can implement to gather customer feedback effectively. Analyse the advantages and disadvantages of each method.

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