Case Study Title: Enhancing Customer Satisfaction at PEPP Retail CorporationPEPP Retail Corporation is a prominent retailer with various locations for its retail outlets. Inorder to improve its services and offerings, the company must make data$-$driven decisions inorder to overcome obstacles in boosting customer satisfaction. You work as a statistician atPEPP Retail Corporation, where your job is to analyse customer data to find key areas thatneed to be improved and develop strategies for improving customer satisfaction.Required:$1\mathrm{.}1$ Explain the three components of statistics $-$ descriptive statistics, inferential statistics, andstatistical modelling $-$ within the context of decision$-$making processes at PEPP RetailCorporation. Provide examples of each component in real$-$world business scenariosrelevant to PEPP Retail Corporation. $(9$ Marks$)1\mathrm{.}2$ Analyse the applications of statistics in various business areas such as finance, marketing,human resources, operations$/$logistics$,$ and economics within the context of PEPP RetailCorporation. Choose one business area and describe how statistics can be applied toimprove decision$-$making within that domain. $(6$ Marks$)1\mathrm{.}3$ Discuss the importance of data quality in statistical analysis within the context of decision$-$making processes at PEPP Retail Corporation. Explain how data type, data source,method of data collection, and data presentation influence data quality. Provide examplesto support your explanation. $(10$ Marks$)1\mathrm{.}4$ Classify the data types and measurement scales relevant to PEPP Retail Corporation'scustomer data. Provide examples of how different measurement scales can be utilised toanalyse customer feedback and preferences. $(10$ Marks$)1\mathrm{.}5$ Discuss the sources of data collection available to PEPP Retail Corporation, both internallyand externally. Recommend the most suitable sources for gathering customer feedbackdata to support statistical analysis. $(6$ Marks$)$