Question: Case Study: Universal Electronics' Global Logistics Strategy Universal Electronics ( UE ) is a leading manufacturer of consumer electronics with a vast global supply chain.

Case Study: Universal Electronics' Global Logistics Strategy Universal Electronics (UE) is a leading manufacturer of consumer electronics with a vast global supply chain. The company sources raw materials from Asia, assembles products in Europe, and distributes them worldwide. Recently, UE has encountered several logistics challenges, such as increased shipping costs, port congestion, regulatory changes, and environmental concerns. The company aims to enhance its logistics efficiency by adopting new technologies, diversifying its transportation modes, and improving supplier relationships. To address these challenges, UE is considering the following initiatives: i) Implementing a real-time tracking system: To enhance supply chain visibility. ii) Exploring alternative shipping routes: To avoid congested ports and reduce transit times. iii) Investing in green logistics: To reduce the environmental impact of its operations. iv) Strengthening supplier partnerships: To ensure reliable supply and improve collaboration. Required, a. Identify the main logistics challenges faced by Universal Electronics. (5 Marks) b. Describe the benefits of implementing a real-time tracking system for UE.

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