Question: Case Study Work Sheet Dr. Pepper/Seven Up, Inc. 1- How would you characterize the carbonated soft drink industry in the United States? A-Industry Size and

Case Study Work Sheet Dr. Pepper/Seven Up, Inc. 1- How would you characterize the carbonated soft drink industry in the United States? A-Industry Size and Structure B- Brands and Categories C Demographics of Soft Drink Consumption 2. How would you characterize the Dr. Pepper Seven Up.Inc. and Squirt competitive situation in the United Stated carbonated soft drink industry? A-SWOT analysis of Dr. Pepper/Seven Up and Squirt 3. Given you assessment of the competitive situation, what are the pros and cons of: A- Continuing Squirt's present market targeting and positioning approach B- Adopting the recommendation make by Foote, Cone and Belding 4- Might another market and targeting and positioning approach be developed? A-Should it include the current and recommended approaches? B- What would this approach look like and why might it be preferable? 5- What is your favorite soft drink and why? 3. Given you assessment of the competitive situation, what are the pros and cons of: 22 of 22 Continuing Squirt's present market targeting and positioning approach B- Adopting the recommendation make by Foote, Conc and Belding 4- Might another market and targeting and positioning approach be developed? A-Should it include the current and recommended approaches? B-What would this approach look like and why might it be preferable? 5. What is your favorite soft drink and why? - What are the health ramifications of soft drinks to . Children under 12 Adults 12-60 Senior citizens 60+

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