Question: case titled Bald Baker's Sweet Challenge . Subject is Marketing I am hired as a consultant for Dan Sennet and the management team at

case titled "Bald Baker's Sweet Challenge". Subject is Marketing

I am hired as a consultant for Dan Sennet and the management team at Bald Baker. Please provide a written report of no longer than 2,500 words that consists of the following components:

Identification / Evaluation of Target Market Options. Identify the 2 to 4 most viable options available to the company and assess their relative merits.

Target Market Recommendation. Make a clear recommendation about which target market(s) the company/organization should pursue, and explain why this option is the best choice.

Positioning Strategy. Describe in detail how the company should aim to position the offering in the minds of the target audience.

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