Question: Casey works for the Geek Squad, mostly on PC and laptop repair. He has noticed that most consumers ask for references from happy customers and
Casey works for the Geek Squad, mostly on PC and laptop repair. He has noticed that most consumers ask for references from happy customers and don't know much about computers themselves. Which of the following is most likely to be a characteristic of the repair services that Casey performs?Customers are engaged in a low involvement purchase process.The buyer does not participate in the delivery of the service.A consumer may not have the ability to judge the quality of the repair service even after it has been provided.The service provider should concentrate on the problem recognition stage of the purchase decision process in the marketing health care services.The quality of services can be predetermined in a similar manner to tangible products.
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