CB158 Chapter 6 In Class Activity 1. You and your friends decide to open "The Mohawk Diner" which targets college and university students. You understand that consumers perceive some risk when purchasing services and that it is your job as a company marketer to help consumers deal with this risk. Referring back to the 4 characteristics that are unique to services intangibility, inseparability, variability, perishability), come up with at least one example of how The Mohawk Diner might reduce this risk for prospective customers by addressing each of the 4 service characteristics. 2. Describe Apple's product mix in terms of width and depth by completing the below table. - Product Width (Categories) Dept LET 3. Give an example of how Apple has, or could add to the length of their product lines by: 1) Line filing (adding products with in current product range) 3. Give an example of how Apple has, or could add to the length of their product lines by: 1) Line filing (adding products with in current product range) 2) Line stretching to attract another market segment (adding products beyond current range) CB158 Chapter 6 In Class Activity 1. You and your friends decide to open "The Mohawk Diner" which targets college and university students. You understand that consumers perceive some risk when purchasing services and that it is your job as a company marketer to help consumers deal with this risk. Referring back to the 4 characteristics that are unique to services intangibility, inseparability, variability, perishability), come up with at least one example of how The Mohawk Diner might reduce this risk for prospective customers by addressing each of the 4 service characteristics. 2. Describe Apple's product mix in terms of width and depth by completing the below table. - Product Width (Categories) Dept LET 3. Give an example of how Apple has, or could add to the length of their product lines by: 1) Line filing (adding products with in current product range) 3. Give an example of how Apple has, or could add to the length of their product lines by: 1) Line filing (adding products with in current product range) 2) Line stretching to attract another market segment (adding products beyond current range)