CCI: At CustomerComputer Inc., all orders for custom-designed systems must be approved by the manager, so it can take weeks for customers to receive their new systems. App-el Games: Programmers at App-el Games monitor online gamer communities for fresh ideas. If they find a great idea, they start work on it immediately to be first to market. Organizational Structuring Companies have four general issues to consider when attempting to design their organization for responsiveness. These issues include centralization or decentralization, span of control, tall versus flat organization structures, and departmentalization. Each characteristic is an advantage or disadvantage of a centralized or decentralized organization When structuring the organization for market responsiveness, leaders have four general issues to consider. These issues each have advantages and disadvantages. When considering centralization versus decentralization, organizations must consider whether top management should retain greater control. When considering departmentalization, leaders must consider the gains in efficiency versus less communication and groupthink. Read the statements. Click and drag each item into the correct spot within the chart. BigAir Boards Pro Tool Advantage Disadvantage Motown Motors Ritz Hotels Centralized Mr. Burger CCI Decentralized Harvey's App-el Games Centralized Decentralized 10 Greater top-management control More efficiency Simpler distribution system Stronger brand/corporate image Better adaptation to customer wants More empowerment of workers Faster decision making Higher morale Advantages Less responsiveness to customers Less empowerment Interorganizational conflict Lower morale away from headquarters - Less efficiency Complex distribution system Less top-management control Weakened corporate image Disadvantages