cenario $3\mathrm{.}2.$

iternet privacy is a major issue. In fact, in Europe there are privacy laws to limit how much information websites can collect from users without heir permission. The United States does not have comparable laws to protect consumer privacy on the internet. Collecting this information is eneficial for firms because then they can tailor marketing messages that better fit their users' needs. These better marketing campaigns can rovide them with a competitive advantage. Acme Corporation uses cookies and other devices to collect information. Its privacy policy explicitly forms users that it collects information. However, most people do not read through the policy. Lately, some consumers have complained because hey are worried that their information could be compromised. They question the security of the site. Acme wants to restore confidence and prove hat it has controls in place.

efer to Scenario $3\mathrm{.}2.$ Acme wants to hire a third$-$party verification site with strong privacy criteria that specializes in internet security to view its site. Acme meets these criperia, it can display a special seal on its website, demonstrating to users that Acme's website meets high standards in ternet security and reassuring consumers that their information is safe. What type of activity is Acme engaging in$?$

Technology assessment

Obedience to relevant laws