Question: centers on all activities directed toward establishing, developing, and maintaining successful exchanges with customers and other constituents. A . Transactional exchange B . Transcendant marketing

centers on all activities directed toward establishing, developing, and maintaining successful exchanges with customers and other constituents.
A. Transactional exchange
B. Transcendant marketing
C. Buying centers
D. Relationship marketing
centers on all activities directed toward establishing, developing, and maintaining successful

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