Question: Relationship marketing centers on all activities directed toward establishing, developing, and maintaining successful exchanges with customers and constituents. Within the domain of relationship marketing, value-added

Relationship marketing centers on all activities directed toward establishing, developing, and maintaining successful exchanges with customers and constituents. Within the domain of relationship marketing, value-added exchanges exist and could be defined as: 1 timely exchange of basic products for highly competitive market prices 2. close information, social and operational linkages, and mutual commitments. 3. focus of the selling shifts from attracting customers to keeping customers. 4. focus on competitive relationships.

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