CFG is a new Vancouver based firm that is just beginning operations - it sells very...

 

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CFG is a new Vancouver based firm that is just beginning operations - it sells very high-quality foods and food products to China. Typical customers would be luxury hotels, gourmet high end restaurants and major grocery chains. Products: • Alberta Beef-specific cuts of meat - fresh • BC Crab - fresh •BC Salmon (wild) - whole, cut, fresh, frozen, smoked • Seasonal Fruits - Strawberries and Blueberries Wild mushrooms, ferns Other foods in the future such as deer meat, cranberries All items personally inspected and packaged by CFG to ensure highest quality and freshness. The company maintains very stringent quality standards. Suppliers are carefully chosen and constantly evaluated/inspected. Items are shipped to China via airplane. To ensure product quality the firm applies a special hologram to all food packages to denote the product as genuine and coming from CFG. The firm can cut, prepare and label/package the product differently depending upon each customer's specific requirements. Chinese customers appreciate the high genuine quality of the brand. Your consulting firm has been asked to create their operations plan for how the business will run. You need to: • Find high quality local suppliers and arrange supply plans • Cut, prepare and package the food items - all of this is done internally to ensure freshness . • Develop special package to protect fresh foods while on airplanes Also, 1. Customer(s) - who are the customers who would make use of your business? You must identify at least four (4) different types of customers. Provide a profile (1-2 paragraphs) for EACH customer. • Main issues they are facing in life that would cause them to want to use your firm - what are important things happening in their lives Age, income levels and professions Relationship status - single, married, partners, children, extended family. • etc. • Do they own their own homes and cars • Location where there live - urban, suburban, rural • Are they health conscious, environmentally responsible • Any other life challenges they may be facing 2. For each customer type - fully explain the VALUE your operation provides to them, and why this matters to them VALUE is NOT the products and services you offer, but what intrinsic things are provided to the customer by using your business. How will customers feel using your products and/or services? CFG is a new Vancouver based firm that is just beginning operations - it sells very high-quality foods and food products to China. Typical customers would be luxury hotels, gourmet high end restaurants and major grocery chains. Products: • Alberta Beef-specific cuts of meat - fresh • BC Crab - fresh •BC Salmon (wild) - whole, cut, fresh, frozen, smoked • Seasonal Fruits - Strawberries and Blueberries Wild mushrooms, ferns Other foods in the future such as deer meat, cranberries All items personally inspected and packaged by CFG to ensure highest quality and freshness. The company maintains very stringent quality standards. Suppliers are carefully chosen and constantly evaluated/inspected. Items are shipped to China via airplane. To ensure product quality the firm applies a special hologram to all food packages to denote the product as genuine and coming from CFG. The firm can cut, prepare and label/package the product differently depending upon each customer's specific requirements. Chinese customers appreciate the high genuine quality of the brand. Your consulting firm has been asked to create their operations plan for how the business will run. You need to: • Find high quality local suppliers and arrange supply plans • Cut, prepare and package the food items - all of this is done internally to ensure freshness . • Develop special package to protect fresh foods while on airplanes Also, 1. Customer(s) - who are the customers who would make use of your business? You must identify at least four (4) different types of customers. Provide a profile (1-2 paragraphs) for EACH customer. • Main issues they are facing in life that would cause them to want to use your firm - what are important things happening in their lives Age, income levels and professions Relationship status - single, married, partners, children, extended family. • etc. • Do they own their own homes and cars • Location where there live - urban, suburban, rural • Are they health conscious, environmentally responsible • Any other life challenges they may be facing 2. For each customer type - fully explain the VALUE your operation provides to them, and why this matters to them VALUE is NOT the products and services you offer, but what intrinsic things are provided to the customer by using your business. How will customers feel using your products and/or services?

Answer rating: 100% (QA)

Customer Profiles 1 Luxury Hotel Managers Luxury hotel managers are key customers for CFG They operate highend establishments catering to discerning g... View the full answer