Ch. 3 Assignment: Environmental Scanning & Industry Analysis 1.a Industry Matrix: using your knowledge of the smartphone business, develop an industry matrix for 2 competitors in that industry. Key Success Factors Weight Company A Company A Company B Company B 1 Highest Rating Weighted Score Rating Weighted Score O Low (sum = 1.0) 11 12 13 14 15 16 Quality Affordability Customer Loyalty Totals 1.00 1.b Compare how well each firm is responding to current and expected key success factors in the industry. 2a. External Factors Analysis Summary (EFAS): Identify key external factors in the smartphone industry, and analyse how well the management of the company that produces your smartphone is responding to the factors in light of their perceived importance (weight) to the company. External Factors Weight Rating Weighted Comments Score 1 2 3 4 Opportunities 5 Threats Total: 1.00 2b. Based on your total weighted score, how well is your smartphone company responding to the factors in its external environment