Question: Ch 3 : Forecasting: Tracking Signals, Mad, Exponential Smoothing, Control Charts Media Consultants ( 1 0 Pts ) . Media Consultants uses proven techniques to

Ch 3: Forecasting: Tracking Signals, Mad, Exponential Smoothing, Control Charts Media Consultants (10 Pts).
Media Consultants uses proven techniques to measure forecast accuracy and to determine when the forecast needs to be reviewed/updated.
The following data has been extracted from their information system:
\table[[Month,\table[[Actual Sales],[(Smillion)]],\table[[Forecast],[(Smillion)]],,,],[1,22,30,,,],[2,22,24,,,],[3,22,18,,,],[4,22,15,,,],[5,24,15,,,],[6,24,19,,,],[7,24,24,,,],[8,23,26,,,],[9,23,32,,,],[10,23,27,,,],[11,23,22,,,],[12,22,16,,,],[13,22,14,,,],[14,22,18,,,],[15,22,21,,,],[16,21,23,,,],[17,21,25,,,],[18,20,28,,,],[19,20,25,,,],[20,20,21,,,],[,,,,,]]
a). Compute a tracking signal for months 11 through 20. Compute an initial value of MAD for month 11, and then update it for each month using exponential smoothing with alpha -.1. What can you conclude? Assume limits of +-4.
b). Using the first half of the data construct a control chart with 2s limits, What can you conclude?
c). Plot the last 10 errors on the control chart. Are the errors random? What is the implication of this?
Ch 3_Forecasting_Tracking Signals_Mad_Exponential Smoothing_Control Charts
 Ch 3: Forecasting: Tracking Signals, Mad, Exponential Smoothing, Control Charts Media

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