Ch. 6 READING QUESTION #3

Ch. 6, 3b) What does the looking glass self mean? Name two or more ways in which feelings about our own looking glass self influence what we buy. How is the looking glass self illustrated in Nobles case of the interviews with Kandis and her career as a hair stylist (189)? How has Kandiss interaction with Yelp shaped her current public self-consciousness (186) compared to what it used to be? How does Kandiss experience with Yelp redefine her extended self (189)? Lastly, how has Kandiss career and life work changed as Yelp steered consumers toward her digital self (189), or lack thereof, as opposed to her self-concept prior to the digital age? On your view, given Kandiss case, do digital marketing middle-man services like Yelp represent technological progress, regress, or some mix of both?