Question: ch statement about positioning is FALSE? Multiole Choice Positioning often makes use of techniques such as perceptual mapping. Positioning refers to how customers think about

ch statement about positioning is FALSE?
Multiole Choice
Positioning often makes use of techniques such as perceptual mapping.
Positioning refers to how customers think about proposed or present brands in a market.
Positioning issues are especially important when competitors in a market are highly dissimilar.
Positioning helps marketing managers know how customers view the firm's offering.
Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.
ch statement about positioning is FALSE? Multiole Choice Positioning often makes

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