Question: Which statement about positioning is true? Multiple Choice Positioning refers to how managers think about proposed or present brands in a market. Usually, the positions
Which statement about positioning is true?
Multiple Choice
Positioning refers to how managers think about proposed or present brands in
a market.
Usually, the positions of products are related to six or seven product features
that are important to product managers.
Positioning may involve perceptual mapping.
Positioning issues are not important when competitors in a market appear to be
very similar.
Positioning is only useful in domestic markets.
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