Question: Which statement about positioning is FALSE? Multiple Choice Positioning often makes use of techniques such as perceptual mapping. Positioning refers to how customers think about

Which statement about positioning is FALSE?
Multiple Choice
Positioning often makes use of techniques such as perceptual mapping.
Positioning refers to how customers think about proposed or present brands in a market.
Positioning issues are especially important when competitors in a market are highly dissimilar.
Positioning helps marketing managers know how customers view the firms offering.
Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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