Changing consumer buying patterns and digital platforms are accelerating online consumption, redefining business models across the globe. Last year, A.P. Moller - Maersk (Maersk) has announced the acquisition of Visible Supply Chain Management (Visible SCM), a business-to-consumer (B2C) logistics company focused on B2C parcel delivery and B2C fulfillment services in the US and B2C Europe a business-to-consumer logistics company focused on B2C parcel delivery services in Europe. Both companies are well-established and recognised players in the E-commerce Logistics industry. According to Maersk "Maersk has set out to build strong E-commerce Logistics capabilities that will extend and reinforce our existing supply chain offering and create growth opportunities. By combining that with the operating models and value proposition of Visible SCM and B2C Europe, we will enable our customers to continue to develop their E-commerce offering, thus extending the scope and potential of our strategic partnerships"

Question: What is the value proposition of a business-to-consumer logistics company such as Visible SCM and B2C Europe?