Fast-changing consumer buying patterns and digital platforms are accelerating online consumption, redefining business models across the globe. Recently, A.P. Moller - Maersk (Maersk) has announced the acquisition of Visible Supply Chain Management (Visible SCM), a business-to-consumer (B2C) logistics company focused on B2C parcel delivery and B2C fulfillment services in the US. Furthermore, it announced the intention to acquire B2C Europe Holding B.V. (B2C Europe) a business-to-consumer logistics company focused on B2C parcel delivery services in Europe and based in The Netherlands. Both companies are well-established and recognised players in the E-commerce Logistics industry. According to Maersk Maersk has set out to build strong E-commerce Logistics capabilities that will extend and reinforce our existing supply chain offering and create growth opportunities. Today, customers rely on the integrated logistics approach and services which Maersk offers. By combining that with the operating models and value proposition of Visible SCM and B2C Europe, we will enable our customers to continue to develop their E-commerce offering, thus extending the scope and potential of our strategic partnerships

In the context of the above develop a report answering the following questions:

• define and analyze the e-commerce logistics industry

• what is the role of integrated logistics to the the growth of e-commerce

• what is the value proposition of a business-to-consumer logistics company such as Visible SCM and

  B2C Europe.

• How such services can help Maersks customers perform better