Fast-changing consumer buying patterns and digital platforms are accelerating online consumption, redefining business models across the globe. Recently, A.P. Moller - Maersk (Maersk) has announced the acquisition of Visible Supply Chain Management (Visible SCM), a business-to-consumer (B2C) logistics company focused on B2C parcel delivery and B2C fulfillment services in the US. Furthermore, it announced the intention to acquire B2C Europe Holding B.V. (B2C Europe) a business-to-consumer logistics company focused on B2C parcel delivery services in Europe and based in The Netherlands. Both companies are well-established and recognized players in the E-commerce Logistics industry. According to Maersk Maersk has set out to build strong E-commerce Logistics capabilities that will extend and reinforce our existing supply chain offering and create growth opportunities. Today, customers rely on the integrated logistics approach and services which Maersk offers. By combining that with the operating models and value proposition of Visible SCM and B2C Europe, we will enable our customers to continue to develop their E-commerce offering, thus extending the scope and potential of our strategic partnerships

1. What is the value proposition of a business-to-consumer logistics company such as Visible SCM and

B2C Europe?