Channels create utility for customers (place utility, form utility, time utility, and information utility) that can be
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Channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leveraged as a source of competitive advantage. Analyze each utility that Walmart may be creating in New Zealand as it expands into this country, and explain which utility can potentially work as a competitive advantage for Walmart considering its target market and their needs, wants, and preferences in New Zealand.
Related Book For
Organizational Behavior Managing People and Organizations
ISBN: 978-1305501393
12th edition
Authors: Ricky W. Griffin, Jean M. Phillips, Stanley M. Gully
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