Channels create utility for customers (place utility, form utility, time utility, and information utility) that can be
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Channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leveraged as a source of competitive advantage). Analyze each utility that Walmart may be creating in New Zealand as it expands into this country.
Related Book For
Organizational Behavior Managing People and Organizations
ISBN: 978-1305501393
12th edition
Authors: Ricky W. Griffin, Jean M. Phillips, Stanley M. Gully
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