Question: ChannelsThrough which channels do our customer segments want to be reached?How are we reaching them now?How are our channels integrated?Which ones work best?Which ones are

ChannelsThrough which channels do our customer segments want to be reached?How are we reaching them now?How are our channels integrated?Which ones work best?Which ones are most cost

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efficient?How are we integrating them with customer routines?Channel Phases:

1 .

Awareness

2 .

Evaluation

3 .

Purchase

4 .

Delivery

5 .

After Sales

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