Chapter $03$: Assignment: Planning and Strategic Management Twitter is a publicly traded company that generates revenues primarily by selling advertising to businesses and licensing user data. Twitter's $3,900$ employees around the world serve $320$ million active users who generate $1$ billion unique visits to sites with embedded Tweets each month. The company's mission? Twitter exists $"$to give everyone the power to create and share ideas and information instantly, without barriers." A company's strategic goals specify a direction for accomplishing the company's mission. Which one of the following would be an appropriate strategic goal for Twitter? O Advertise Twitter on top mobile sites in terms of unique monthly visitors in each Latin American market O Expand globally with a focus on Latin America O Complete A$/$B testing of the ad versions to be used in Latin American paid media buy by the beginning of fourth quarter Acquire new users in Latin American markets by stimulating primary demand for mobile, real$-$time information sharing of relevant regional, Spanish$-$language tweets Tactical goals link a company's strategy with its operations. Which of the following would be an appropriate tactical goal for Twitter? O Grow annual revenues by $18\%$ or more to a range of $$1\mathrm{.}365$M$-$ $$1\mathrm{.}375$M O Complete coding and testing of look$-$alike targeting functionality by end of third quarter O Expand premium ad products for advertisers to create, manage, and activate tailored audiences including mobile advertising IDs, mobile phone numbers, and look$-$alike audiences O Be one of the top $10$ Internet companies in the world as measured by revenues