Chapter $04$ Assignment: Marketing Research and Analytics

Total points: $\frac{-}{25}$

Attempts left: $3$

Scenario $4\mathrm{.}3.$

Quinn is the new marketing analyst for a sporting goods retailer. He quickly discovers that the accounting team has a file of fixed data on customer transactions that is isolated from the rest of the organization. Quinn suggests the data should be shared to relevant departments to tackle problems and provide solutions.

Refer to Scenario $4\mathrm{.}3.$ What is the fixed data Quinn discovered called?

A data silo

Big data

High volume data

A data lake

Comblex data